The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice

Author

Seshan Ramaswami, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

1996

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

INFORMS Marketing Science Conference, Gainesville, 7-10 March 1996

City or Country

Gainesville, FL, USA

Citation

Ramaswami, Seshan. The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice. (1996). INFORMS Marketing Science Conference, Gainesville, 7-10 March 1996.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2030