An Experimental Investigation into the Effects of a Price Tiered Market on Consumer Price Sensitivity

Author

J.W. Hutchinson
John G. Lynch
Seshan Ramaswami, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

1993

Discipline

Marketing

Research Areas

Marketing

Publication

TIMS Marketing Science Conference, St Louis, March 1993

City or Country

St. Louis, MO, USA

Citation

Hutchinson, J.W.; Lynch, John G.; and Ramaswami, Seshan. An Experimental Investigation into the Effects of a Price Tiered Market on Consumer Price Sensitivity. (1993). TIMS Marketing Science Conference, St Louis, March 1993.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2026