The Use of Neural Networks for Modeling Brand Choice with Hierarchical Bayesian Learning

Author

Marcus T. H. LEE, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

1998

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

INFORMS Marketing Science Conference, Fontainebleau, 10-13 July 1998

City or Country

Fontainebleau, France

Citation

LEE, Marcus T. H.. The Use of Neural Networks for Modeling Brand Choice with Hierarchical Bayesian Learning. (1998). INFORMS Marketing Science Conference, Fontainebleau, 10-13 July 1998.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2024