The Use of Neural Networks for Modeling Brand Choice with Hierarchical Bayesian Learning
Publication Type
Conference Paper
Publication Date
1998
Discipline
Marketing | Sales and Merchandising
Research Areas
Marketing
Publication
INFORMS Marketing Science Conference, Fontainebleau, 10-13 July 1998
City or Country
Fontainebleau, France
Citation
LEE, Marcus T. H..
The Use of Neural Networks for Modeling Brand Choice with Hierarchical Bayesian Learning. (1998). INFORMS Marketing Science Conference, Fontainebleau, 10-13 July 1998.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2024
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