Involvement and Advertisement Size Effects on Information Processing

Author

Jin K. HAN, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Publication Date

1992

Discipline

Business

Research Areas

Marketing

Publication

Advances in Consumer Research

Volume

19

First Page

762

Last Page

769

ISSN

0098-9258

Publisher

Association for Consumer Research

City or Country

Provo, UT

Citation

HAN, Jin K.. Involvement and Advertisement Size Effects on Information Processing. (1992). Advances in Consumer Research. 19, 762-769.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2023

Comments

Advances in Consumer Research, Provo, UT:Association for Consumer Research, Vol 19, pp 762-769