Children's and Mothers' Responses to Advertising : A Comparison of Ethnic Differences

Author

Chin Tiong TAN, Singapore Management UniversityFollow
C Ngui

Publication Type

Report

Publication Date

1984

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Cross-Cultural Consumer Psychology

Publisher

American Psychological Association

Citation

TAN, Chin Tiong and Ngui, C. Children's and Mothers' Responses to Advertising : A Comparison of Ethnic Differences. (1984). Cross-Cultural Consumer Psychology.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/189

Comments

CF Keown and A G Woodside (eds.)