A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market
Publication Type
Journal Article
Publication Date
1996
Abstract
This paper combines the statistical insights of dynamic strategic group analysis with the qualitative richness of historical analysis to explore the modes of entry, expansion paths, and competitive postures of European firms in the U.S. pharmaceutical market. Patterns of entry and market development over a 20-year period are analyzed. The roles of strategic assets and competencies in determining both the entry strategy and the final competitive posture of these firms in the U.S. market are discussed.
Keywords
competitive positioning, entry strategies, strategic groups, resource-based views
Discipline
Business
Research Areas
Strategy and Organisation
Publication
Strategic Management Journal
Volume
17
Issue
2
First Page
85
Last Page
109
ISSN
0143-2095
Identifier
10.1002/(SICI)1097-0266(199602)17
Publisher
Wiley
Citation
THOMAS, Howard; Bogner, W. C.; and McGee, John.
A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market. (1996). Strategic Management Journal. 17, (2), 85-109.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1852