An Analysis of the Environment and Competitive Dynamics of Management Education

Publication Type

Journal Article

Publication Date

2007

Abstract

The paper seeks to identify the key environmental forces and competitive drivers influencing the strategic management of a business school, and to give guidance about strategic choices as the business school evolves in the new knowledge economy. Analytic tools such as PEST analysis and competitive analysis are used to provide a model and framework for dialogue about strategic choice. The influence of demographic, technological, entrepreneurship and globalisation drivers provides a series of implications for competitive action and strategic choice. In the current environment it offers a school strategy of a rigorous academic research profile informed and guided by practice. This is favoured over a more professional agenda. The paper reviews and updates the literature on future strategies and scenarios for business schools from an analytic perspective.

Keywords

Competitive analysis, Demographics, Globalization, Entrepreneurship, Strategic management, Business schools

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Journal of Management Development

Volume

26

Issue

1

First Page

33

Last Page

42

ISSN

0262-1711

Identifier

10.1108/02621710710720040

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