CSISG 2007: Process, Methodology, and Implications

Author

Marcus T. H. LEE, Singapore Management UniversityFollow
Caroline LIM, Institute of Service Excellence at SMUFollow

Publication Type

Presentation

Publication Date

4-2008

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

Official Launch of the Customer Satisfaction Index of Singapore

Publisher

Singapore Management University

City or Country

Singapore

Citation

LEE, Marcus T. H. and LIM, Caroline. CSISG 2007: Process, Methodology, and Implications. (2008). Official Launch of the Customer Satisfaction Index of Singapore.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1813