Significance of the Customer Satisfaction Index of Singapore

Author

Marcus T. H. LEE, Singapore Management UniversityFollow

Publication Type

Presentation

Publication Date

7-2009

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

Institute of Service Excellence at SMU Inaugural Global Conference on Service Excellence, July 2009

Publisher

Singapore Management University

City or Country

Singapore

Citation

LEE, Marcus T. H.. Significance of the Customer Satisfaction Index of Singapore. (2009). Institute of Service Excellence at SMU Inaugural Global Conference on Service Excellence, July 2009.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1810