Complexity of Cognitive Structure: A Discrimination Using Risk and Confidence Variables

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

11-1981

Keywords

cognition; consumer attitudes

Discipline

Sales and Merchandising

Research Areas

Strategy and Organisation

Publication

American Institute for Decision Sciences Annual National Meeting, November 1981

First Page

1

Last Page

10

Citation

TAN, Chin Tiong. Complexity of Cognitive Structure: A Discrimination Using Risk and Confidence Variables. (1981). American Institute for Decision Sciences Annual National Meeting, November 1981. 1-10.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/173