Cognitive Structure in Personality: An Investigation of Its Generality in Buying Behavior
Publication Type
Journal Article
Publication Date
1980
Abstract
This study examines cognitive complexity as a personality trait evaluating its generality across three product classes. Findings indicate that individuals exhibit consistency in levels of complexity used to evaluate products irrespective of product class. Males and females appear to differ only slightly in the construct's generality. In additions prior familiarity with a product class showed no relationship with the level of cognitive complexity utilized.
Discipline
Marketing
Research Areas
Strategy and Organisation
Publication
Advances in Consumer Research
Volume
7
First Page
547
Last Page
551
ISSN
0098-9258
Publisher
Association for Consumer Research
Citation
TAN, Chin Tiong and Dolich, Ira J..
Cognitive Structure in Personality: An Investigation of Its Generality in Buying Behavior. (1980). Advances in Consumer Research. 7, 547-551.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/170