Challenges to Academic Marketing: Toward the Next Decade [Keynote address]

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Publication Date

2003

Discipline

Marketing

Research Areas

Marketing

Publication

Proceedings of the Academy of Marketing Annual Conference 2003

ISBN

9781854494603

Publisher

Aston Business School

City or Country

Birmingham, UK

Citation

MONTGOMERY, David B.. Challenges to Academic Marketing: Toward the Next Decade [Keynote address]. (2003). Proceedings of the Academy of Marketing Annual Conference 2003.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1683