Accuracy in Consumer Preference Prediction : An Empirical Test of Products Class and Sex Difference for Several Choice Models
Publication Type
Working Paper
Publication Date
10-1978
Discipline
Sales and Merchandising
Research Areas
Strategy and Organisation
Volume
7
First Page
1
Last Page
9
Publisher
National University of Singapore
City or Country
Singapore
Citation
TAN, Chin Tiong and Dolich, Ira.
Accuracy in Consumer Preference Prediction : An Empirical Test of Products Class and Sex Difference for Several Choice Models. (1978). 7, 1-9.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/168
COinS