Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
Dick R. Wittink

Publication Type

Conference Proceeding Article

Publication Date

9-1979

Discipline

Marketing

Research Areas

Marketing

Publication

Proceedings of the 1979 American Marketing Association Educators' Conference

ISSN

1041-7753

Publisher

American Marketing Association

Citation

MONTGOMERY, David B. and Wittink, Dick R.. Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes. (1979). Proceedings of the 1979 American Marketing Association Educators' Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1677