Towards Strategies for Marketing Home Energy Conservation

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
Dorothy Leonard-Barton

Publication Type

Conference Proceeding Article

Publication Date

6-1977

Discipline

Marketing

Research Areas

Marketing

Publication

Proceedings of the National Conference on Technology for Energy Conservation, June 8-10, 1977, Washington, DC

ISBN

3600655000

Publisher

Information Transfer

City or Country

Rockville, MD

Citation

MONTGOMERY, David B. and Leonard-Barton, Dorothy. Towards Strategies for Marketing Home Energy Conservation. (1977). Proceedings of the National Conference on Technology for Energy Conservation, June 8-10, 1977, Washington, DC.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1676