Managerial Preferences for Strategic Alliance Attributes: Some Global Contrasts

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
A.M. Weiss

Publication Type

Book Chapter

Publication Date

2003

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Handbook of Research in International Marketing

First Page

99

Last Page

133

ISBN

9781840649468

Publisher

Edward Elgar

City or Country

Cheltenham

Citation

MONTGOMERY, David B. and Weiss, A.M.. Managerial Preferences for Strategic Alliance Attributes: Some Global Contrasts. (2003). Handbook of Research in International Marketing. 99-133.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1673