Conjoint Calibration for Strategic Choice

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

3-1997

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Use and Usability : Business-Focused Market Research

City or Country

Boston, Massachusetts

Citation

MONTGOMERY, David B.. Conjoint Calibration for Strategic Choice. (1997). Use and Usability : Business-Focused Market Research.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1671