See’s Candies Japan (a) and (B)

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
S. Bekemeyer
K. Tanaka

Publication Type

Book Chapter

Publication Date

1999

Discipline

Business

Research Areas

Marketing

Publication

The Asia Marketing Casebook

ISBN

9780137955503

Publisher

Prentice Hall

Citation

MONTGOMERY, David B.; Bekemeyer, S.; and Tanaka, K.. See’s Candies Japan (a) and (B). (1999). The Asia Marketing Casebook.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1670