An Exploratory Study of the Effects of Units Pricing and Nutritional Labelling Upon Supermarket Choice

Author

H. Lee Mathews, Pennsylvania State University
David T. Wilson, Pennsylvania State University
Chin Tiong TAN, Singapore Management UniversityFollow
Timothy Sweeney, Saint Bonadventure University

Publication Type

Journal Article

Publication Date

1974

Abstract

Studies the effects of unit pricing and nutritional labeling upon supermarket choice. Review of unit pricing literature during the late 1960s and early 1970s; Consumer awareness and use of unit pricing; Effects of unit pricing on shopper behavior.

Discipline

Marketing | Sales and Merchandising

Research Areas

Strategy and Organisation

Publication

Advances in Consumer Research

Volume

1

First Page

17

Last Page

28

ISSN

0098-9258

Publisher

Association for Consumer Research

Citation

Mathews, H. Lee; Wilson, David T.; TAN, Chin Tiong; and Sweeney, Timothy. An Exploratory Study of the Effects of Units Pricing and Nutritional Labelling Upon Supermarket Choice. (1974). Advances in Consumer Research. 1, 17-28.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/167