Levis Strauss Japan: K.K

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
E. Carducci
A. HorikawaFollow

Publication Type

Book Chapter

Publication Date

1997

Discipline

Business

Research Areas

Marketing

Publication

Global Marketing: Foreign Entry, Local Marketing, and Global Management

ISBN

9780256160512

Citation

MONTGOMERY, David B.; Carducci, E.; and Horikawa, A.. Levis Strauss Japan: K.K. (1997). Global Marketing: Foreign Entry, Local Marketing, and Global Management.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1668