Levis Strauss Japan: K.K

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
E. Carducci
A. HorikawaFollow

Publication Type

Book Chapter

Publication Date

1999

Discipline

Business

Research Areas

Marketing

Publication

The Asian Marketing Casebook

ISBN

9780137955503

Publisher

Prentice Hall

Citation

MONTGOMERY, David B.; Carducci, E.; and Horikawa, A.. Levis Strauss Japan: K.K. (1999). The Asian Marketing Casebook.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1667