The Manufacturing/Marketing Interface: Critical Strategic and Tactical Linkage

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
W.F. Hausman
H. Warren

Publication Type

Book Chapter

Publication Date

1993

Discipline

Business

Research Areas

Marketing

Publication

Perspectives in Operations Management : Essays in Honor of Elwood S. Buffa

ISBN

9780792392637

Citation

MONTGOMERY, David B.; Hausman, W.F.; and Warren, H.. The Manufacturing/Marketing Interface: Critical Strategic and Tactical Linkage. (1993). Perspectives in Operations Management : Essays in Honor of Elwood S. Buffa.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1664