First Mover Advantages

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
M.L. Lieberman

Publication Type

Book Chapter

Publication Date

1989

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Readings in Marketing Strategy

Volume

2

ISBN

9780894261398

Citation

MONTGOMERY, David B. and Lieberman, M.L.. First Mover Advantages. (1989). Readings in Marketing Strategy. 2,.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1662