Toward Strategic Intelligence Systems

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
C.B. Weinberg

Publication Type

Book Chapter

Publication Date

1985

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Marketing Classics: A Selection of Influential Articles

Volume

5

ISBN

9780205159888

Citation

MONTGOMERY, David B. and Weinberg, C.B.. Toward Strategic Intelligence Systems. (1985). Marketing Classics: A Selection of Influential Articles. 5,.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1654