Toward Strategic Intelligence Systems

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
C.B. Weinberg

Publication Type

Journal Article

Publication Date

1979

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Journal of Marketing

Volume

43

Issue

4

First Page

41

Last Page

52

ISSN

0007-7011

Identifier

10.2307/1250269

Publisher

Federal Reserve Bank of Philadelphia

Citation

MONTGOMERY, David B. and Weinberg, C.B.. Toward Strategic Intelligence Systems. (1979). Journal of Marketing. 43, (4), 41-52.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1653

Additional URL

https://doi.org/10.2307/1250269