Toward Strategic Intelligence Systems

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
C.B. Weinberg

Publication Type

Book Chapter

Publication Date

1981

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Readings in Marketing Strategy

ISBN

9780894260308

Citation

MONTGOMERY, David B. and Weinberg, C.B.. Toward Strategic Intelligence Systems. (1981). Readings in Marketing Strategy.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1652