Strategic Business Intelligence Systems

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
C.B. Weinberg

Publication Type

Book Chapter

Publication Date

1979

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Analytic Approaches to Product and Marketing Planning

ISBN

6445156480

Publisher

Marketing Science Institute

City or Country

Cambridge, MA, USA

Citation

MONTGOMERY, David B. and Weinberg, C.B.. Strategic Business Intelligence Systems. (1979). Analytic Approaches to Product and Marketing Planning.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1651