Marketing Decision-Information Systems: Some Design Considerations

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1974

Discipline

Business

Research Areas

Marketing

Publication

Marketing Research Handbook

ISBN

9780070204621

Citation

MONTGOMERY, David B.. Marketing Decision-Information Systems: Some Design Considerations. (1974). Marketing Research Handbook.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1650