On Line Computer Applications in Marketing and Marketing Research

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1974

Discipline

Business

Research Areas

Marketing

Publication

Marketing Research Handbook

ISBN

9780070204621

Citation

MONTGOMERY, David B.. On Line Computer Applications in Marketing and Marketing Research. (1974). Marketing Research Handbook.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1649