Status and Trends in the Application of Marketing Models

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1974

Discipline

Business

Research Areas

Marketing

Publication

Computergestutzte Marketing-Planning

ISBN

9780471416142

Publisher

Wolfgang Dummer & Co.

Citation

MONTGOMERY, David B.. Status and Trends in the Application of Marketing Models. (1974). Computergestutzte Marketing-Planning.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1648