Modeling Marketing Phenomena: A Managerial Perspective

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
C.B. Weinberg

Publication Type

Book Chapter

Publication Date

1978

Discipline

Business

Research Areas

Marketing

Publication

Marketing Management and Administrative Actions

Volume

4

ISBN

9780070079236

Citation

MONTGOMERY, David B. and Weinberg, C.B.. Modeling Marketing Phenomena: A Managerial Perspective. (1978). Marketing Management and Administrative Actions. 4,.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1647