The Outlook for Mis
Publication Type
Book Chapter
Publication Date
1976
Discipline
Business
Research Areas
Marketing
Publication
Marketing Information Systems: Selected Readings
ISBN
9780877570714
Publisher
American Marketing Association
Citation
MONTGOMERY, David B..
The Outlook for Mis. (1976). Marketing Information Systems: Selected Readings.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1646
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