Stochastic Models of Consumer Choice Behavior

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
A. Ryans

Publication Type

Book Chapter

Publication Date

1973

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Consumer Behavior: Theoretical Perspectives

ISBN

9780136587095

Publisher

Prentice-Hall

Citation

MONTGOMERY, David B. and Ryans, A.. Stochastic Models of Consumer Choice Behavior. (1973). Consumer Behavior: Theoretical Perspectives.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1645