Developing a Balanced Marketing Information System

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1976

Discipline

Business

Research Areas

Marketing

Publication

The Great Writings of Marketing

ISBN

9780916162009

Publisher

Dryden

Citation

MONTGOMERY, David B.. Developing a Balanced Marketing Information System. (1976). The Great Writings of Marketing.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1644