Developing a Balanced Marketing Information System

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1973

Discipline

Business

Research Areas

Marketing

Publication

Marketing Management and Administrative Action

Volume

3

ISBN

9780070079229

Citation

MONTGOMERY, David B.. Developing a Balanced Marketing Information System. (1973). Marketing Management and Administrative Action. 3,.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1643