Developing a Balanced Marketing Information System

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Journal Article

Publication Date

7-1970

Discipline

Business

Research Areas

Marketing

Publication

Marketing Science Institute Working Paper

ISSN

4281-4051

Citation

MONTGOMERY, David B.. Developing a Balanced Marketing Information System. (1970). Marketing Science Institute Working Paper.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1642