Marketing Decision-Information Systems: An Emerging View

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1976

Discipline

Business

Research Areas

Marketing

Publication

Marketing Information Systems: Selected Readings

ISBN

9780877570714

Publisher

American Marketing Association

Citation

MONTGOMERY, David B.. Marketing Decision-Information Systems: An Emerging View. (1976). Marketing Information Systems: Selected Readings.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1640