Marketing Decision-Information Systems: An Emerging View

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1976

Discipline

Business

Research Areas

Marketing

Publication

Readings in Management Information Systems

ISBN

9780070158351

Citation

MONTGOMERY, David B.. Marketing Decision-Information Systems: An Emerging View. (1976). Readings in Management Information Systems.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1639