Marketing Decision-Information Systems: An Emerging View

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1970

Discipline

Business

Research Areas

Marketing

Publication

Current Marketing Views

ISBN

9780063827226

Publisher

Canfield Press

Citation

MONTGOMERY, David B.. Marketing Decision-Information Systems: An Emerging View. (1970). Current Marketing Views.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1638