Marketing Decision-Information Systems: An Emerging View

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1970

Discipline

Business

Research Areas

Marketing

Publication

Marketing Systems: A Dynamic Synthesis Approach

Citation

MONTGOMERY, David B.. Marketing Decision-Information Systems: An Emerging View. (1970). Marketing Systems: A Dynamic Synthesis Approach.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1637