A Stochastic Response Model with Application to Brand Choice
Publication Type
Book Chapter
Publication Date
1970
Keywords
dictator games, beliefs, baseline altruism, directed altruism, social networks
Discipline
Business
Research Areas
Organisational Behaviour and Human Resources
Publication
Management Science in Marketing
ISBN
9780130388513
Citation
MONTGOMERY, David B..
A Stochastic Response Model with Application to Brand Choice. (1970). Management Science in Marketing.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1635
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