A Stochastic Response Model with Application to Brand Choice
Publication Type
Book Chapter
Publication Date
1968
Discipline
Business
Research Areas
Organisational Behaviour and Human Resources
Publication
Marketing Models : Quantitative and Behavioral
ISBN
655244701
Citation
MONTGOMERY, David B..
A Stochastic Response Model with Application to Brand Choice. (1968). Marketing Models : Quantitative and Behavioral.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1634
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