Cases in Computer and Model Assisted Marketing: Volume 1, Planning

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
G. S. Day
Gerald J. Eskin
C.B. Weinberg

Publication Type

Book

Publication Date

10-1973

Discipline

Business

Research Areas

Strategy and Organisation

ISBN

9780894260049

Citation

MONTGOMERY, David B.; Day, G. S.; Eskin, Gerald J.; and Weinberg, C.B.. Cases in Computer and Model Assisted Marketing: Volume 1, Planning. (1973).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1630