Factores-Chave Na Estrategia De Marketing Dos Exportadores Nacionais Portugueses

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
Luis Filipe Lages, Universidade Nova de Lisboa

Publication Type

Journal Article

Publication Date

11-2001

Discipline

Business

Research Areas

Marketing

Publication

Marketeer: Marketing, Comunicacao, e Vendas

First Page

56

Last Page

65

ISSN

1472-3239

Citation

MONTGOMERY, David B. and Lages, Luis Filipe. Factores-Chave Na Estrategia De Marketing Dos Exportadores Nacionais Portugueses. (2001). Marketeer: Marketing, Comunicacao, e Vendas. 56-65.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1626