Introduction to the Special Issue on Competition and Marketing
Publication Type
Journal Article
Publication Date
2001
Discipline
Business
Research Areas
Marketing
Publication
International Journal of Research in Marketing
Volume
18
Issue
1-2
First Page
1
Last Page
3
ISSN
0167-8116
Identifier
10.1016/s0167-8116(01)00025-8
Publisher
Elsevier
Citation
MONTGOMERY, David B. and Heil, O..
Introduction to the Special Issue on Competition and Marketing. (2001). International Journal of Research in Marketing. 18, (1-2), 1-3.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1624