Statistical Evidence on Global Account Management Programs

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
G. S. Yip

Publication Type

Journal Article

Publication Date

4-1999

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Thexis

ISSN

0254-9697

Publisher

Gabler

Citation

MONTGOMERY, David B. and Yip, G. S.. Statistical Evidence on Global Account Management Programs. (1999). Thexis.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1622