Reinventing Acer

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

2004

Discipline

Marketing

Research Areas

Marketing

Publication

Marketing Management : An Asian Casebook

ISBN

9789812445612

Citation

TAN, Chin Tiong. Reinventing Acer. (2004). Marketing Management : An Asian Casebook.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/162