Application of Operations Research to Personal Selling Strategy
Publication Type
Book Chapter
Publication Date
1973
Discipline
Business
Research Areas
Operations Management
Publication
Marketing Management and Administrative Action
ISBN
9780070079212
Citation
MONTGOMERY, David B..
Application of Operations Research to Personal Selling Strategy. (1973). Marketing Management and Administrative Action.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1586
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