Application of Operations Research to Personal Selling Strategy

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1970

Discipline

Business

Research Areas

Operations Management

Publication

Sales Management: Contemporary Perspectives

ISBN

111929

Citation

MONTGOMERY, David B.. Application of Operations Research to Personal Selling Strategy. (1970). Sales Management: Contemporary Perspectives.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1583