College on Marketing Proposed

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Journal Article

Publication Date

2-1967

Abstract

The purpose of this note is to acquaint the TIMS membership with a movement to establish a TIMS College on Marketing and to solicit the assistance of interested participants in this endeavor.

Discipline

Business

Research Areas

Marketing

Publication

Management Science C

Volume

6

Issue

6

ISSN

0025-1909

Publisher

INFORMS

Citation

MONTGOMERY, David B.. College on Marketing Proposed. (1967). Management Science C. 6, (6),.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1579